Planet Hollywood was opened in late 1991 in New York City, at the base of two adjacent office buildings at 130 and 140 West 57th Street. Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis were some of the actors who became investors/promoters.
The actors recruited were paid for their appearances and endorsements through an employee stock ownership plan. Further celebrity endorsement included actors Demi Moore, Whoopi Goldberg, Jean-Claude Van Damme, Don Johnson, Cindy Crawford, Melanie Griffith, Tom Arnold, Wesley Snipes, and Danny Glover; director John Hughes; comedian Roseanne Barr; and The Beatles drummer Ringo Starr.
Bruce Willis was once a bartender and he even previously served actor John Goodman, who once called Willis one of the best bartenders in America. He tended bar at New York haunts Cafe Central, Kamikaze and Chelsea Central and started his film career after a casting director gave him a small, uncredited role as a bartender. Below are some candid photographs of Bruce serving up some cocktails for his friends at Planet Hollywood, New York in 1993:
