A native of Zurich, illustrator and graphic artist Hugo Laubi (1888–1959) studied extensively in Munich, Paris and London, but came back home in 1918 and began his career as an illustrator and graphic artist for advertising posters and publications. He also designed numerous motifs for Swiss tourism, such as Arosa and St. Moritz; the poster for the 1928 Winter Olympics in St. Moritz was also his work, as were posters for numerous Swiss votes and elections.
In the 1920s, Laubi came into contact with the satirical magazine Nebelspalter, which led to a long-term collaboration that lasted until his death. His best-known works as an illustrator were for the book series Pocomoto by the author Rex Dixon with Pocomoto With the Cowboys (1955), Pocomoto as a Messenger Rider (1957) and Pocomoto on the Horse Farm (1958) as well as the Silva books Robinson Crusoe (1951) and Uncle Tom’s Cabin (1956).
Here below is a set of amazing posters illustrated by Hugo Laubi in the early 20th century.
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| Impôt Fédéral Direct, Oui!, 1918 |
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| Strandbad, Weggis, 1918 |
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| Helmhaus Kleider AG, 1921 |
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| Schuhhaus Kaller, Basel, 1921 |
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| Beurer-Schuhe, Zürich, 1923 |
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