Born 1892 in Nice, French poster artist and painter Charles Loupot was one of France’s most significant poster artists, along with A.M. Cassandre, Paul Colin, and Jean Carlu. His pioneering use of the lithographic technique was widely celebrated across his fifty-year career.
Loupot’s visual sophistication and innovative technique paved the way for a radically new conception of commercial poster design. He was a draughtsman and painter, an expert in the arts of lithography and typography, and a pioneer in the use of the aerograph — an early form of airbrush.
Loupot was commissioned by some of the most creative minds in advertising including Eugène Schueller of L’Orèal and Max Augier of St-Raphaël. Notoriously a very private man, few interviews exist with the artist.
Loupot died at home in Arcs-sur Agent in 1962. Here below is a set of impressive posters illustrated by Charles Loupot in the 1910s and 1920s.
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| Parfums Naturels, Butterflies, 1916 |
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| Bonneterie de Sport, J.G. Weith, 1918 |
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| Corsets Innovation, Lausanne, circa 1918 |
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| Innovation, Lausanne, circa 1918 |
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| Seiden-Grieder, Zürich, 1918 |
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